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Via Lattea is a business created by a mother and daughter that celebrates culinary excellence, and offers one-of-a-kind gourmet gelato. The brand was reinvented from scratch, from the design to the look and feel of the menus and packaging. The concept truly comes together under the shop’s installation.
The mural concept is that of the mother´s and the daughter’s hands in a space of creation, conveying the magic of creativity and the enjoyment of flavor. It incorporates polished aluminum attachments—made from regular aluminum foil—where clients can see themselves reflected in each little metallic piece. The spectator becomes part of this extraordinary brand experience that is made from ordinary materials.
